Levi's
Outlives You.
Levi's jeans are built to last beyond a lifetime. To prove it, we will place Levi's SecondHand on those who've lived beyond life itself, the undead.
Problem
Fast fashion is destroying the planet. A single pair of jeans takes around 3,800 liters of water to produce, and yet people keep buying new instead of reusing what already exists.
Insight
Levi's are known as extremely high-quality jeans that can last for decades. The oldest pair found is over 150 years old.
Bury Me in My Levi's
Exaggerate the quality & longevity of Levi’s jeans through advertisements of zombies who were originally buried in Levi’s jeans which are somehow still in great condition.
Go Forth Undying
A brand manifesto written in the iconic, bold, & timeless Levi’s voice but reimagined with an undead twist. The manifesto frames Levi’s as tougher than time itself, with jeans that outlive the body.
Graveyard Shift
Levi's SeconHand gets it's own in store activation, with sections turned into spooky graveyards. Denim headstones, skeleton mannequins, and eerie lightening set the stage.
