Google Drive
Digital Chaos
This print ad campaign puts our digital mess on display, not to shame, but to spark reflection.
Because taking care of your screen is taking care of your mental health.
Problem
The problem doesn’t need much explaining. The visuals speak for themselves: our generation’s attention span is shrinking, and with it comes stress, clutter, and decision paralysis.
Insight
When our screens are messy, our minds feel the same. Productivity drops, focus disappears, and even small tasks feel overwhelming and take forever.
In a world of endless tabs and constant access, focus has become the rarest luxury.
